Carte proximité, fermière et solidaire (Local, Community-Based Farm Card - Carte Proximité for short) is a prepaid card that gives you access to fresh, local food. You can buy it online and use it in partner markets in Montréal. It is offered free of charge to households living in food insecuriy.
A simple way to eat locally
Would you like to enjoy fresh, local fruits and vegetables? When you get a Carte Proximité online, you are supporting local agriculture and taking part in a community-based food security project. You can use it in points of sale in 10 Montréal boroughs from July 1 to October 31.
This Carrefour alimentaire Centre-Sud initiative that is supported by the city is based on a short-circuit food system. From farm to market, intermediaries are reduced to a minimum in order to ensure the freshness of food and limit pollution associated with delivery. The Carte Proximité is a tangible way to be a driver for Montréal’s ecological transition and innovate by making local food available to Montréal residents.
Together for food security
When you buy the Carte Proximité, you are directly supporting local farmers by guaranteeing their income for the season. What’s more, you can boost food security by making a donation of your choice. These donations help give families living in food insecurity access to fresh, local fruits and vegetables.
Nearly 60 per cent of people who live in Montréal don’t eat enough fruits and vegetables because of their high cost. To address this issue, a pilot project was launched in the midst of the pandemic in a context of greater need and limited community resources.
The Carte Proximité was distributed free of charge in eight boroughs by 32 community organizations that specialize in food security. A total of 2,260 people in more than 800 low-income households were helped by the program. Each month, these families get a sum of money on their card to buy fresh, local fruits and vegetables in participating farmers’ markets and booths. The project’s success in 2020 has carried it forward into 2021.
Getting the Carte Proximité has made it possible for my family to visit the market for the first time and most of all, to choose the fruits and vegetables that we enjoy to cook our favourite recipes. My kids were so happy to buy blueberries that they had finished the container before they even left the market!
Thanks to the Carte Proximité, participants ate nearly one extra portion of fruits and vegetables each day. This is a huge effect!
This allows us to reach a wider array of people and order more vegetables from our local farms. I love this program!
Montréal in Common
Montréal in Common is an innovation community led by the city. Its partners are experimenting with solutions to food access, mobility and municipal legislation with a view to redesigning the city. The 13 Montréal in Common projects are being implemented through a $50 million award from the government of Canada as part of the Smart Cities Challenge.