“Parcours C3” program: Personalized support for the arts and creative sectors

Last updated September 13, 2021
Reading time: 2 min

Organizations in the arts and creative sectors face special growth challenges. The “Parcours C2” program was designed to support them as they grow. The program offers one year of guidance to help them implement customized solutions.

What’s different about the “Parcours C3” program is that it targets companies and non-profit organizations in the arts and creative sectors. (C3 stands for “Créativité, Culture, Croissance” — “Creativity, Arts, Growth” in English). These organizations may specialize in fields including fashion, visual arts, publishing or video games.

“These sectors of activity have special needs,” said Géraldine Dallaire, “Parcours C3” co-director. Together with André Ménand, her partner from the École des entrepreneurs du Québec, she founded the program in 2017 to meet the specific needs of these sectors. “Often, they were working in a silo,” she said. The program brings diversity, which promotes rich discussions. “Bringing companies and non-profits together  —  that alone is something almost revolutionary,” she said.


Taking the time to do things right

For one year, the 15 companies or organizations that are selected will get more than 60 hours of group training, 15 hours of individual guidance, three co-development sessions to discuss practical solutions and participation in a number of networking and sharing events. They also get a diagnostic of their organization and skills from their managers. Finally, they have the chance to participate in Atman’s “360 Degrees” program, which includes a psychometrics test and interpretation.

“Being in a group facilitates peer learning,” said Dallaire. “Since it’s a long-term program, we are able to keep up with participants from training to how they apply what they learned. We see how participants evolve.”

For selected organizations, the program’s activities are a time investment to consolidate their assets, reflect on their future and implement new strategies. “We try to adapt the format of our activities to the realities of the entrepreneurs we support,” said Dallaire. Training days are never longer than five hours and take place in the afternoon so that participants can work in the morning. This time investment has proven to be very positive. “In general, we’ve noticed that members of our groups have made it through the pandemic more easily,” said Dallaire.


A change of approach for Le Cartel

Pierre Sauvage is co-founder and director of the textile company Le Cartel. He took part in the program in 2018 when his company had just celebrated its third year of business. “We explore a number of avenues with our business plan, boutiques, online sales and events. Our revenue sources were varied and a small time was there to manage it. We had growth challenges,” he said.

Very quickly, the program helped him question his approach. “Working with a personalized coach confronted us with our vision for the company, our objectives and our goals. We realized that doing too many different things may not have been good for us.”

By taking part in the training sessions available through the program, the entrepreneur was able to take the time to pursue this reflection and orient business activities in a different way. This helped him achieve his objectives. Training was also an opportunity for him to expand his skills and gain assurance. “Testimonials from people who overcame issues similar to ours helped us immensely,” said Sauvage. “I was also able to develop my network. I met lots of businesspeople in my sector with whom I have stayed in touch, and even got some contracts through people I met in the program.”


Would you like to be part of the next “Parcours C3” group? Visit parcoursc3.com (in French).